Desjardins After 5

Deployed at Complexe Desjardins, L'Après 5 offered an experience designed to connect with younger customers. Altitude/C provided the design, artistic direction and production in order to create a fluid and immersive journey faithful to the brand's universe.

Type
Special Events
Internal Events
Client
Desjardins
Location
Montréal, Qc
Year
2025
Editions

The Event in Numbers

●  Mandate

Design an experience that allows Desjardins to reconnect with younger audiences by creating a lively, relevant and memorable presence in a busy environment. Altitude/C needed to imagine a concept that could stand out in a public space, while integrating brand values through aesthetics, interactions, energy and content on site.

●  Solution

In a highly supervised location like Complexe Desjardins, Altitude/c has completely redesigned the experience to create a fluid, immersive and coherent universe despite access, safety and traffic constraints. The team focused on a narrative and sensory approach where the event was deployed as a natural journey of discovery: musical atmosphere, interactive stations, exchange areas and visual references inviting exploration. Each element was calibrated to promote proximity, encourage spontaneous engagement and offer Desjardins a warm and contemporary presence that resonates with a generation in search of authenticity.

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Event Services

Global project strategy and management

Logistical coordination and site management

Supervision of production and technology

Supplier and Exhibitor Management

Management of field staff and reception

Space planning and furniture installation

Catering and restaurant operations management

Specialized technical services (sound, video, lighting, stage)

Photo and video content production

Multimedia creation and motion design

Animation and artistic programming

Logistic support (transport, delivery, printed material)

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Project Team

Léa Bastien-Turner
Project Coordinator
Éric Presz
Project Coordinator
Laurie Bayart
Project Coordinator
Marianne Rousseau
Multimedia Specialist
William Stewart
Audiovisual Technician

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