The CRCHUM, research centre for the Université de Montréal hospital, wanted to raise some serious cash & make their mission know in a meaningful way.
We weren’t afraid of telling the client that they were on the wrong path. We saw a need to portray research as an art form in and of itself & highlight the work of researchers in society so we came up with the theme, The art of Research with custom-made art performances & video projections for the night.
Boom! We transformed 300 guests into CRCHUM ambassadors, made them cry, laugh and ponder on the role of researchers in our lives + exceeded the financial target with a spirited auction that left everyone on a spiritual high.