Lozeau dominates in their niche but wanted to reassert their role as economic citizen & be associated to the idea of culture & art in light of the Journées de la culture arts & culture festival.
We decided to create a village on the St-Hubert Plaza with exclusive Lozeau events, a chance to meet photography stars & store sponsors all made accessible to the public at large.
3 days of cultural events full of grace & civic engagement. Key industry players showed up to celebrate the art of photography & the people behind the camera. Record sales for Lozeau that day. 18 conferences, performances & movie screenings both indoor & outdoor, a VIP vernissage + free breakfast for families. This was a full circle business solution.