At the time, Tata was looking for a collaboration to rethink & enhance participation for this particular workshop.
Our take was simple. Create a hackathon feel to the workshop & let participants work together to find business solutions with very constricting parameters, forcing people to get creative.
Over 2000 international participants participated during the 3-day event. We were so good, it was voted one of the most favorite activities by C2MTL participants that year.